At 77xk, we take the privacy of our users seriously. This Privacy Policy explains in clear terms what personal information we collect when you use the 77xk platform, how we use it, who we share it with, and the rights you have over your own data. We are committed to handling your information responsibly and transpar ently.
We have built our data practices around six core commitments to every 77xk user across Pakistan and beyond.
All personal data collected by 77xk is stored on encrypted, access-controlled servers. We use industry-standard TLS encryption for all data in transit and AES-256 encryption for data at rest.
77xk does not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your data is used solely to operate and improve the 77xk platform and services.
You have the right to access, correct, and request deletion of your personal data held by 77xk at any time. We will respond to all data requests within a reasonable timeframe.
We only collect the personal data that is strictly necessary to provide you with a safe, verified, and enjoyable experience on the 77xk platform. We do not collect data we do not need.
If you have opted in to marketing communications from 77xk, you can withdraw that consent at any time. Simply contact our support team via live chat and we will action your request promptly.
Where 77xk shares data with third parties — such as payment processors or identity verification providers — we ensure those parties meet strict data protection standards and are bound by confidentiality obligations.
77xk is Pakistan's leading online gaming and sports betting platform, serving users across Karachi, Lahore, Islamabad, Faisalabad, and beyond. As a platform that processes financial transactions and personal identity information, 77xk recognises the importance of data protection and is committed to handling all personal information with the highest standards of care, transparency, and security.
This Policy sets out in plain terms the categories of personal data we collect from users of the 77xk Platform, the purposes for which that data is used, the circumstances in which it may be shared with third parties, and the rights available to you as a data subject. We encourage all 77xk users to read this Policy carefully and to contact our support team if they have any questions about how their data is handled.
This Policy was last reviewed and updated on 1 January 2026. Any material changes to this Policy will be notified to registered users via the Platform or by email to the address held on the account.
77xk collects personal data across several categories depending on the nature of your interaction with the Platform. The following table summarises the main categories of personal data we collect and typical examples within each category:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number, profile photo | Account registration, KYC/AML compliance, age verification |
| Contact Data | Email address, phone number, residential address | Account communication, customer support, security alerts |
| Financial Data | Payment method details, JazzCash / EasyPaisa / HBL / UBL / Meezan account info, USDT wallet address, deposit and withdrawal history | Processing transactions, fraud prevention, AML checks |
| Technical Data | IP address, device type, browser type and version, operating system, time zone, session duration | Platform security, fraud detection, service improvement |
| Usage Data | Pages visited, games played, bets placed, features used, click paths | Personalisation, responsible gaming monitoring, product development |
| Communication Data | Live chat transcripts, support ticket content, email correspondence | Customer support, dispute resolution, quality assurance |
| Preference Data | Marketing opt-in status, notification preferences, language settings | Personalised communications, platform customisation |
We do not intentionally collect any special categories of sensitive personal data (such as racial or ethnic origin, religious beliefs, health data, or biometric data) unless specifically required for identity verification purposes and only with your explicit consent.
77xk collects personal data through a variety of direct and indirect means, including:
77xk uses the personal data it collects for the following purposes:
77xk processes your personal data on one or more of the following legal bases depending on the specific purpose of processing:
77xk does not sell your personal data. We may share your personal data with third parties only in the following limited circumstances:
The 77xk Platform uses cookies and similar tracking technologies to operate core Platform functionality, enhance your user experience, and collect usage analytics. The following types of cookies are used on the Platform:
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. 77xk does not use third-party advertising or cross-site tracking cookies.
77xk retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or for as long as required by applicable law or regulation. The following general retention periods apply:
After the applicable retention period has expired, personal data is securely deleted or anonymised in accordance with 77xk's internal data deletion procedures.
As a user of the 77xk Platform, you have the following rights in respect of your personal data:
To exercise any of the above rights, please contact the 77xk support team via live chat or email at [email protected]. We will respond to all data rights requests within 30 days of receipt.
The 77xk Platform is strictly intended for adults aged 21 and above. 77xk does not knowingly collect personal data from individuals under the age of 21. Age verification checks are conducted at the point of registration and may be repeated at any subsequent stage.
If 77xk becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended, any deposits returned to the original payment method (net of any bonus funds used), all winnings voided, and the personal data of the minor securely deleted as soon as reasonably practicable.
If you are a parent or guardian and believe that a person under your care has registered an account with 77xk, please contact our support team immediately via live chat so that we can take appropriate action.
77xk implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:
While 77xk takes all reasonable steps to protect your personal data, no system is entirely immune to security threats. In the event of a data breach that poses a risk to your rights and freedoms, 77xk will notify affected users and relevant authorities in accordance with applicable legal requirements.
As an internationally licensed online gaming platform, 77xk may transfer your personal data to servers or service providers located outside of Pakistan. Where such transfers occur, 77xk ensures that appropriate safeguards are in place to protect the privacy and security of your data, including:
By using the 77xk Platform, you consent to the transfer of your personal data to countries outside Pakistan where 77xk's infrastructure or service providers are located, subject to the safeguards described above.
The 77xk Platform may from time to time contain references to third-party services such as payment processors. Please note that 77xk has no control over the privacy practices or data handling policies of third-party platforms and services. This Privacy Policy applies only to the 77xk Platform located at https://77xk.pro.
We encourage you to review the privacy policies of any third-party services you use in connection with the 77xk Platform, particularly your chosen payment provider (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or USDT wallet providers) to understand how those services handle your personal data.
77xk reserves the right to update or amend this Privacy Policy at any time. Where changes are material — meaning they affect your rights or the way we fundamentally handle your data — we will provide at least 14 days' notice to registered users via the Platform or by email before the changes take effect.
The date of the most recent update to this Policy is always displayed at the top of the document. Your continued use of the 77xk Platform after any amendments have been published and any required notice period has elapsed constitutes your acceptance of the updated Policy.
We recommend checking this page periodically to stay informed about how 77xk protects your privacy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which 77xk handles your personal data, please do not hesitate to get in touch using the details below:
For information about your rights under this Policy or to submit a data subject access request, please contact us via live chat or email, clearly stating the nature of your request. We aim to acknowledge all privacy-related enquiries within 3 business days and resolve them within 30 days.
For responsible gaming support, self-exclusion requests, or information about our safer gambling tools, please visit the Responsible Gaming page.
Have questions about your data or want to exercise your privacy rights? Our support team is here 24/7. Or head to your account to review and update your data preferences.
21+ only. Please play responsibly. Full terms apply.